26 Oct 2019
13:30 - 16:30
W10: JOURNEY MAPPING 101 – HOW TO GET THE STAKEHOLDERS ON BOARD WITH YOUR RESEARCH PLAN
Time: 13:30 – 16:30
Aim of the workshop
- The aim of this workshop is to introduce participants to the journey mapping methodology. Applied researchers often face the issue of presenting the key findings to the project stakeholders in a clear and compelling manner. A journey map allows the researcher to present the findings in a visually clear, engaging way. Also, at the initial stages of the project, before any research has been done, journey mapping can serve two purposes: It helps the researcher define what they already know about the research context and identify the gaps in their knowledge; At the same time, it can help the researcher communicate the research plan to the stakeholders and provide them with an easy to understand example of what the outcome of the research project will look like.
- During the workshop each group will map the experience of the WWNA conference participants and try to identify ways to improve it. This topic will allow the groups to rely on the participants’ immediate personal experience while exploring the capabilities of the journey mapping methodology. The groups will map out their prior knowledge about the conference participant’s journey and identify possible research questions, pain points etc. Also, the participants will review an example of a conference participant journey and learn some techniques for engaging stakeholders and visualizing the research process and findings with the help of a journey map.
- No preparatory work is required. Participants can look through UXPressia’s website and blog to find helpful journey map templates and articles.
It might be helpful to read an article on journey mapping by Nielsen Normar Group: https://www.nngroup.com/articles/journey-mapping-101/