W10: Empathy and Impact Mapping
Time: 13:30 – 16:30
Location: ISCTE, Building 2, Room C406
Instructors
- Yuri Vedenin, Founder and CEO of UXPressia
- Yana Sanko, Experience Analyst/Org Designer at UXPressia
Aim of the workshop
To show how simple tools (techniques) especially working in combination might help to better understand your users or customers, to be on the same page with the rest of the team about that, and to come up with a good mutually agreed solution to reach your project’s goals.
What will be going on in the workshop
The workshop will highlight 2 useful tools: Empathy Mapping and Impact Mapping.
The first part will cover Empathy Mapping tool: a useful method to get the information from the heads of participants and to put everybody on the same regarding their customers, users or whoever they are trying to build empathy for. Participants will get familiar with the tool and will see the results of mutual collaborative usage of the tool.
The second part will cover Impact Mapping tool: a strategic planning technique that helps to reduce waste by preventing scope creep and over-engineered solutions. Participants will get familiar with the tool and will see how it combines with Empathy Mapping and mutually benefits from it.
Gained skills
- Participants will get familiar with the Empathy Mapping tool and will see the results of mutual collaborative usage of the tool.
- Participants will get familiar with the Impact Mapping tool and will see how it combines with Empathy Mapping and mutually benefits from it.
Participants should bring
- pens and good mood