W12: From Anthropology to Innovation
Time: 13:30 – 16:30
Location: ISCTE, Building 2, Room C502
- Marco Ermidas, Business Anthropologist at Beta-i
- Guadalupe Carvalho, Business Anthropologist at Beta-i
- Alisson Avila, Co-founder and Head of Innovation at Beta-i
Aim of the workshop
Beta-i’s anthropologists will share an overview of the innovation process through an anthropological/ethnographic lens and how this perspective is key in unlocking companies potential – and a people-centric way of working. Underlying this subject are questions regarding cultural translation between different organizations and people and how this impacts business expectations.
What will be going on in the workshop
On baby steps, we’ll share examples of how the process is roughly divided in 3 different steps:
- Briefing and alignment with the client and setting up the research.
- Collecting data;
- Analysis and generating insights
We will show how cultural translations is always present in any given interaction, becoming more like a continuous dialogue between different people and organizations that have the aim to accelerate relevant and useful improvements on a product, service or mindset.
Awareness of how an innovation process works through an anthropological lens, and how the need to have a common ground in order to establish a fruitful interaction or dialogue that leads to a common purpose is implied.
Participants should bring:
- an open mind truly connect to the idea “why the (business and innovation) world needs anthropologists”