Frank Romagosa is an anthropologist, a design and research strategist, and a brand and business builder, based in New York, USA. For over 20 years Frank has worked with designers and product leaders from a broad range of Fortune 100 enterprises to young and nimble startups to build new products, platforms, services, and user experiences. Frank has helped major banks like CitiCards, Wells Fargo and Chase seize new opportunities that impact the lives of ordinary people while delivering new avenues of sustainable business growth. Frank has also helped start-ups in financial services and related hybrid industries push through the messiness of their potential customers’ everyday lives to prioritize new features in the early days of business creation. In a phrase, Frank’s work is about transforming organizations by making sure that real human experiences tell the story.