Guadalupe Carvalho

Business Anthropologist at Beta-i

Guadalupe Carvalho

Business Anthropologist at Beta-i
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guadalupe.carvalho(at)beta-i.com

Biography

Guadalupe Carvalho is a business anthropologist and strategist for corporates since 2015first at Couture and later on at Beta-i.

Turning businesses more human-like, by understanding the main needs and pains that people feel when interacting with a brand’s product, service or new experience is what motivates her to work in this area.

All sessions by Guadalupe Carvalho

W12: From Anthropology to Innovation

13:30 - 16:30
Building 2, Room C502