Helena Linde Pedersen

Helena is a human-centered researcher, innovation strategist and financial activist based in Copenhagen, Denmark. 

With her background in business and economic anthropology, she bridges a commercial mindset with a drive to ensure critical engagement, social responsibilty and environmental and financial sustainability in all her work. 

She is currently on a mission to build and strengthen the research culture at Danish fintech Unicorn, Pleo to ensure they sustain customer centricity as they grow and bring Pleo to an evermore diverse range of users.