Heli Rantavuo

Heli Rantavuo is an experienced cultural researcher and research leader who has worked on recommendation systems for nearly a decade, and currently leads work in generative AI. Her career extends from the technology industry, where she held senior roles with Spotify, eBay, Microsoft and Nokia, to the financial sector and health and welfare policy. She graduated as Doctor of Arts from Aalto University, School of Media and Art with her dissertation on the digitalization of home photography. Heli is a founding member of the Human Sciences in Strategy association in Finland which brings together applied anthropologists and other human scientists who practise their craft outside academia.