Markus Rothmüller

EASA Applied Anthropology Network / UserGalactic

Markus Rothmüller

EASA Applied Anthropology Network / UserGalactic

Biography

Markus is a Techno-Anthropologist by training and applies anthropology for business, design and
product development. He has worked in the fields of future studies, consulting and spent more than two
years working on human-technology interaction for autonomous vehicles. At the moment he works in a
corporate innovation program in Austria in the field of smart living and smart home technology.

In his most recent talk at the EASA Conference 2020, he reflected on today’s commercialized process of
innovation in industry and the need to think beyond target groups and problems. In his business
anthropological thinking, he includes phenomenology and post-phenomenology, socio-technical worlds,
belonging, rituals, identity and Activity Theory to offer an add-on to the otherwise mainstream
innovation frameworks like Design Thinking or Lean Start-up.